The UK’s only woodworking machinery and materials show, the W Exhibition, is just a few months away, and as the woodworking industry gear up for the biggest show to date, the latest newcomers have been announced.
First time exhibitor, Radecal Machine Sales, will be presenting its Piranha and Spartan mid-range CNC range at the four-day event. “Our customers were asking us why we were not exhibiting at the W exhibition and we stood up and took notice,” explains Nikko Liadopoulos, Sales & Marketing Manager at Radecal Machine Sales. “We manufacture CNC routers and have historically exhibited at signage exhibitions. The woodworking sector is a massive market for the company and it’s the right time for us to be part of a big machinery and materials show. With woodworkers predominantly using 8x4 meter and jumbo sheets, we’ve chosen to exhibit machines that reflect this trend and also include quick release and automatic tool changers.”
Providing lifting equipment for manual handling, Tawi UK will also be exhibiting its vast range of handling equipment for the first time at the show. “We’re focusing our attention heavily on the timber industry and the W Exhibition is the ideal platform for us to promote our products,” explains Danielle Cheshire, Sales & Marketing Manager at Tawi UK. “The woodworking sector is a key market for us and, following a recent expansion, we’re now in a position to promote our handling solutions further.” Tawi’s stand will focus on its range of vacuum lifters that will be demonstrated at the show.
Following a six-year hiatus, Fercell Engineering will be returning to the W Exhibition. The stand, which will be designed around a large filter, will feature a range of woodwaste management products from shredders to briquette presses and offer visitors a fully interactive experience. Natalie Owen, Digital Marketing Executive at Fercell Engineering explains, “Fercell Engineering has evolved a lot in recent years and it is time for us to promote our widening product portfolio to the woodworking sector. As a manufacturer of recycling and ventilation products, people often think we only work with large companies but that is a misconception. We offer solutions for all sized operations and that’s the message we want to portray at the show. The W Exhibition is a great opportunity for us to engage with new and existing customers and promote our technology at a show that has the industry fully behind it.”
It’s not just new machinery that will be promoted at the W Exhibition. Swiss wood joining expert, Lamello, will be demonstrating its range of clever jointing systems for panels and solid timber. Shaye Chatfield, Area Sales Manager for Lamello, says, “We’ve had a presence at the W Exhibition before, but this year will mark our very first stand. We’re looking to capture the imagination of cabinet-makers, joiners and interior specialists who might well have used Lamello’s products before but haven’t seen the full benefits of our range first hand.” The Lamello team will also be demonstrating its newly launched Cabineo connector cabinet fitting (an efficient alternative to traditional cam and dowels), its timesaving P-System and its invisible magnetic joining element; Invis.
But the new names don’t stop there. Sheet metal and ducting supplier, Norduct Ltd and cuttings specialist Metal World will also be exhibiting new technology and the latest innovations for the very first time . The W Exhibition will also welcome machinery giant Cehisa and German abrasives expert, AWUKO Abrasives, to the comprehensive line up, to further strengthen the show’s product offering.
Lisa Campagnola, Event Director adds, “It’s fantastic for the show and the industry that so many new names are exhibiting at the W Exhibition this September. It will be our biggest show yet and with our dedicated furniture components show, Elements, running alongside it, 2018 is set to be a great success.”
The W Exhibition and Elements will be taking place from the 30 September – 3 October 2018 at the NEC Birmingham. For more information please visit www.wexhibition.co.uk or follow @W_Exhibition and @Elements_Expo on Twitter and like ‘The W Exhibition’ on Facebook.