The Elements of Innovation Awards Are Here!
Entries for the first Elements of Innovation Awards are coming in thick and fast. Taking place from the 2nd – 5th October at the NEC, Birmingham, the awards will see the most groundbreaking products from the UK’s only furniture components exhibition, Elements as well as it's co-located woodworking machinery and materials exhibition, W16 being judged by a panel of independent industry professionals.
Showcasing the most revolutionary products on the market in a bid to win the very first Elements of Innovation Award, entrants including Warwick Edging, Casetur Mechanism, Woodfinishes, Axminster Tool Centre, Autodesk and Felder UK will be displaying new concepts in a dedicated zone within Hall 6.
Open to visitors, the Innovation Zone, which is sponsored by machinery and components distributer, Ney Ltd, will be the exhibition’s central attraction and home to all competition entries including the brand new 3D Trio Acrylic edging from Warwick Edging. James Woolley from Warwick Edging explains, “It is not often that an edging design has the opportunity to be a trend setter. Normally, edging is designed to complement the end product but with our entry, it allows the edging to create a whole new feel and appearance to the board. It’s a great way for designers to step away from the norm and give a whole new dynamic to furniture design.”
German-based Casetur Mechanism has also entered its space-saving furniture mechanism into the mix. “Our entry addresses one of the biggest problems in contemporary living - a lack of space,” explains Benjamin Halde, owner and creator of Casetur Mechanism. “The space saving mechanism enables people to have stylish furniture in a limited space without having to reduce its functionality. Now that is truly innovative.”
Further entries to date include QPSL’s revolutionary Clip-In Parting and Staff Beading concept that secures and draft-proofs sash windows quickly and efficiently, Woodfinishes Ltd UV protection coatings for veneer, Leuco’s Smart Jointer Plus system and Mirka UK’s Abranet Max belt. A winner will be announced at the show.
Lisa Campagnola, Events Director adds, “We’re looking for products that are unique to the market and offer dynamic and diverse design options. We’ve had some strong entries so far with exhibitors daring to be different. With the submission deadline for the first Elements of Innovation Awards fast approaching, we’re excited to see what else will be in store.”
Registration for Elements and its co-located woodworking machinery and materials exhibition, W16, has now opened. To register for your free ticket please click here or follow @W_Exhibition and @Elements_Expo on Twitter for the latest news.